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How Headout makes choosing experiences effortless

We curate the best ways to experience

We research and organise all unique experiences - from tickets to tours to special combos - so you get all the choices without the clutter.

We partner with the best

Every supplier is vetted for quality, reliability, and value so you only get top rated experiences. No surprises, no disappointments.

All the best options, in one place

Each experience is thoughtfully organised to give you maximum availability, great value and an easy way to choose.

Book with complete peace of mind

Free cancellations, Flexible payments, and 24/7 support - thoughtfully designed for flexibility, assurance, and total peace of mind.

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Slide 1 of 4
We curate the best ways to experience

London City Passes at a glance

From the Tower of London and Westminster Abbey to the London Eye and Thames cruises, the cost of London's paid attractions can add up quickly. A London city pass can help you save on admission. However, with so many free museums, you may not need one at all.

  • Pass options: Headout Pass London (Essential and Flexi Passes), Go City Explorer Pass, and The London Pass® by Go City
  • Pass types: Attraction-based passes covering 2–7 chosen attractions, and a day-based pass covering 1–10 consecutive days
  • Attractions covered: Headout: 45+ experiences | Go City Explorer: 75+ | The London Pass: 110+
  • Free entry: Admission to eligible paid attractions is covered by your pass. Once you've paid and reserved any required tickets, there's no additional standard admission fee at the attraction.
  • Pass validity: Headout: 30 days from your selected date | Go City Explorer: 30 days from first use | The London Pass: 1–10 consecutive calendar days from first use.
  • Reservations: Required for attractions including the London Eye, Westminster Abbey, Tower Bridge, The Shard, and Madame Tussauds. Note that requirements vary by pass.
  • Cancellation: Depends on the pass and its activation status. Check the details of your preferred pass for information on ticket cancellation before booking.

How to decide whether a London City Pass is for you

Only visiting free museums or one paid attraction? Skip the pass.

London has some of the world's best free museums, including the British Museum, Natural History Museum, Tate Modern, and National Gallery. If these make up most of your itinerary, or you're only visiting one paid attraction, buying a pass is unlikely to save you money.

Even with two paid attractions, compare individual ticket prices first before you purchase a pass.

Have three or more must-see attractions?

If the Tower of London, London Eye, Westminster Abbey, or Madame Tussauds are on your list, an attraction-based pass could save you money. Pay for 2–7 attractions and spread your visits across your trip. You also don't need to sightsee on consecutive days and can take your time exploring.

Top pick: An attraction-based pass like the Headout Pass London

Planning packed days of sightseeing?

If you already have several paid experiences planned each day, a day-based pass may work better. The London Pass by Go City covers 110+ eligible attractions which you can visit over 1–10 consecutive calendar days. There is no limit to the number of attractions you can a visit in that period.

You can add more experiences as your schedule allows, but the higher upfront cost only makes sense if you're sure about using the pass extensively.

Top pick: A day-based pass like the The London Pass® by Go City

Things to know before booking your London City Pass

  • Many museums are already free: The British Museum, National Gallery, Tate Modern, and Natural History Museum offer free general admission. Don't count this towards your pass savings. Special exhibitions and tours may cost extra, however.
  • Headout Essential Pass has a fixed attraction mix: You can't necessarily choose all Premium attractions if you select this option. For example, the four-attraction Essential option offers two Premium and two Standard choices. Choose the Flexi Pass if your shortlist doesn't fit the available mix.
  • Not every included experience is identical: Headout offers Tower of London and Westminster Abbey options with an AI-powered audioguide. Other passes may cover standard admission instead. Check the exact inclusions before selecting a pass.
  • Attraction-based versus day-based validity: Headout and Go City Explorer Pass give you an attraction allowance spread over a 30-day period. The London Pass covers consecutive calendar days, not rolling 24-hour blocks.
  • Start day-based sightseeing early: If you activate a three-day London Pass at 3pm on Monday, it expires at the end of Wednesday—not at 3pm on Thursday. So start sightseeing as early as possible to make the most of your pass.
  • One visit per attraction: You can generally visit each eligible attraction once per pass. All-Inclusive doesn't mean unlimited repeat visits.
  • A city pass isn't automatically skip-the-line: It doesn't remove mandatory security checks or guarantee priority access. Standard admission and fast-track entry are different products.
  • Public transport isn't included: London Underground, local buses and general rail travel require separate payment. Hop-on Hop-off sightseeing buses aren't a substitute for regular public transport.
  • Airport transfers are separate experiences: If getting to and from the airport matters to you, choose the Heathrow Express/Stansted Express options from the Headout Pass catalog.
  • Children may need cheaper individual tickets: Some attractions admit young children free or offer reduced admission. Compare family prices before purchasing passes for everyone in your family.
  • Refund policies vary: Headout Pass terms allow cancellation before your first attraction reservation. Go City's lets you cancel your pass before activation. Verify your exact checkout terms before getting your pass.

Is a London City Pass worth it?

A London city pass is worth buying when it costs less than the individual tickets for the attractions you'll actually visit. Let's compare three popular paid attractions (Tower of London + London Eye + Westminster Abbey) with a Go City Explorer Pass.

Without the card

  • Tower of London (Standard admission without donation) - £38
  • London Eye (Standard online admission) - £29
  • Westminster Abbey (Standard admission) - £32
  • Total - £99

With the card

  • 3-attraction Go City Explorer Pass - £89
  • Additional standard admission - £0
  • Total - £89

You save £10 per adult using these published prices. The savings can be higher when individual attraction tickets cost more, but they're not guaranteed for every date or ticket combination.

Our take: A pass makes more sense when you're visiting several paid attractions, and if some of those attractions are popular sights. If much of your itinerary includes free museums, parks, and walking tours, individual tickets may be cheaper.

For day-based passes, make a similar calculation. Add up the paid attractions you can realistically visit during your consecutive sightseeing days and compare that total with the pass price.

*NOTE: Illustrative comparison using published adult prices checked in November 2026.*

Tips for buying and using your London City Pass

  • Use contactless or Oyster for the Tube and buses: Your sightseeing pass doesn't cover regular public transport. Pay as you go with a supported contactless bank card, phone, or Oyster card. Both offer daily fare caps, so you don't have to buy an Oyster card if your contactless payment method works. Check overseas card fees before traveling.
  • Check child transport discounts: Children under 11 can generally travel free on covered TfL services when accompanied by a fare-paying adult. For children aged 11–15, ask TfL staff to add the Young Visitor discount to an Oyster card for 50% off pay-as-you-go fares for up to 14 days.
  • Don't schedule Westminster Abbey for Sunday sightseeing: The Abbey is open for worship on Sundays, not regular tourist visits. Check its calendar before buying a day-based pass, especially around Easter, Christmas, and major services.
  • Visit the Tower of London early: Allow time for the Crown Jewels and security queues. The London Pass doesn't provide universal fast-track entry, and the Tower has no general fast-track admission. Don't schedule another timed attraction immediately afterward.
  • Give Windsor Castle enough time: The London Pass by Go City includes entry to Windsor Castle, but it's outside central London and normally closed on Tuesdays and Wednesdays. Treat it as a substantial outing rather than a quick stop between London attractions. Note that your travel costs are separate and not covered by the pass.
  • Use the Thames cruise to connect attractions: The London Pass includes a 24-hour City Cruises river pass with stops at Westminster, London Eye, Tower Pier and Greenwich. Use it to travel between eligible riverside sights while enjoying the views. Check the sailing timetable first. It's not the same as the regular public transport timetable.
  • Visit free museums on your non-pass days: Use the British Museum, National Gallery or Natural History Museum to fill the time between paid attraction visits. Their main collections are free, so don't count them towards the savings from a day-based pass.

How to activate and use your London City Pass

1. Buy your pass

Choose the number of attractions or sightseeing days you need. Check your selected variant, eligibility, and validity before purchasing.

2. Reserve attractions that require booking

Use the instructions supplied with your pass to select eligible experiences and reserve available slots.

  • Headout Pass: Use the reservation portal provided with your booking to choose attractions and receive individual tickets.
  • Go City Explorer & The London Pass: Use the Go City app or the specified attraction booking links to make required reservations.

3. Check when your validity starts

  • Headout Pass London: Valid for 30 days from your selected date.
  • Go City Explorer: Valid for 30 days after your first attraction visit.
  • The London Pass: Valid for your purchased number of consecutive calendar days after first use.

4. Start sightseeing

Present your digital pass, reserved ticket, or both, as required by the attraction. Follow the entrance, meeting-point, and security instructions in your confirmation, and begin adventuring!

Frequently asked questions about London City Passes

Start with the paid attractions you definitely want to see. If you have three to five must-sees, compare Headout Pass London and Go City Explorer Pass. If you plan several paid attractions every day, The London Pass may offer better value. If you're mainly visiting free museums, you may not need a pass.