About Paradox Museum London | A world of illusions in the heart of the city

At Paradox Museum London, nothing is quite what it seems. With over 50 exhibits spread across 25 imaginative rooms, you will encounter illusions like the Ames Room or Reversed Room, inspired by the Underground services. Each installation blends science and creativity, delivering a playful, hands-on experience perfect for families, friends, and curious explorers.

Plan your visit to Paradox Museum London

Guests taking a selfie in the mirrored room at Paradox Museum London.
  • Monday to Thursday: 9:30am to 6:00pm
  • Friday and Saturday: 9:30am to 7:30pm
  • Sunday: 9:30am to 7:00pm

Average Visit Duration: Around 90 minutes

Address: 90 Brompton Rd, London SW3 1ER, United Kingdom

Find on Maps

Paradox Museum London is located in Knightsbridge, surrounded by cultural landmarks, shops, and galleries, with excellent transport links across Central London.

Closest landmark: Harrods (75m)

History of the Paradox Museum London

  • Founding vision: Back in 2022, founders Miltos Kambourides and Sakis Tanimanidis set out to fuse science, art, and psychology into playful spaces that surprise, challenge, and entertain visitors across the world.
  • Global expansion: What started in Oslo soon stretched to Paris, Miami, and Stockholm. By 2024, London proudly joined as the UK’s first branch, complete with quirky exhibits inspired by the city itself.
  • London launch: On 17 July 2024, Paradox Museum London opened in Knightsbridge, unveiling more than fifty illusions across twenty five rooms designed to fascinate families, friends, and curious minds alike.
  • Ongoing evolution: Paradox Museum London never sits still. With fresh exhibits, seasonal highlights, and special events, it stays lively, surprising repeat visitors with new ways to experience the impossible.

Paradox Museum London’s design

Who built it

Founded in 2022 by Miltos Kambourides and Sakis Tanimanidis, the Paradox Museum brand built Paradox Museum London as part of its global expansion. An in-house creative team oversaw every stage, from concept sketches to final installations, while architects and engineers collaborated to deliver purpose-built rooms, handcrafted exhibits, and the technical precision required for interactive illusions.

Construction and design of museum

The architectural layout of Paradox Museum London was purpose-built for illusion, incorporating 25 immersive rooms and 50 original exhibits. Designers employed scientific precision, integrating symmetry, angles, and engineered lighting into each space. Handcrafted from thousands of parts, exhibits rely on structural design principles, making construction itself essential to producing the intended optical experience.

Frequently Asked Questions about Paradox Museum London

Most visitors spend around 90 minutes experiencing illusions, exhibits, and photo opportunities, though you’re free to move entirely at your own pace.