- Historic grounds: Alton Towers is built around the ruined Gothic mansion of the Earls of Shrewsbury and its extensive gardens. Enjoy a visually stunning and historically rich backdrop that most theme parks lack.
- World-class roller coasters: The park is home to several record-breaking and pioneering roller coasters, including Oblivion (the world's first vertical drop coaster), The Smiler (most inversions), and Nemesis Reborn (Europe's first inverted coaster).
- Accommodation: Extend your visit with themed hotels, lodges, and glamping pods on-site, offering a complete resort experience beyond just the theme park.
- Additional activities: The resort also features a waterpark and mini-golf, providing extra entertainment options for a multi-day stay.
- Family-friendly options: Beyond the high-thrill rides, Alton Towers offers a wide range of attractions for all ages, notably CBeebies Land, specifically designed for younger children.
- Integrated rides: Due to height restrictions on the historic estate, many of Alton Towers' roller coasters are built into the landscape, diving into ravines and tunnels, creating a more immersive ride experience.