- Lifelike celebrity figures: See and click selfies with over 150 lifelike celebrity figures, including Hollywood and Bollywood celebrities, singers, actors, and the world's most prominent personalities.
- 200 years of history: Learn wax figure making, the sculpting process, and the history of Madame Tussauds.
- Explore 14 diverse zones: Meet your favorite Marvel superheroes in the Marvel Hall of Heroes, the royal family in the Royal Palace, and the fanciest movie stars in the Baker Street Studios section.
- Learn historical facts: Hop into London's famous black cab to learn about some of the famous historical events in London on the Spirit of London ride.
- Fun-themed areas: Feel fear at Chamber of Horrors and see your favorite Marvel heroes on the big screen at the Marvel 4D Movie Experience.