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The complete guide to shopping at The Shard

Shopping at The Shard covers more than souvenirs. The View from The Shard shop stocks official merchandise, London-themed gifts, keepsakes, clothing, stationery and food items, while the nearby Retail Arcade connects The Shard with London Bridge Station and houses everyday shops and services.

You can also shop for The View from The Shard merchandise online, making it possible to pick up a souvenir even after your visit.

What can you buy at The Shard?

Whether you're looking for a small keepsake, a gift from London or something directly associated with The Shard, the official retail range covers several categories.

Official The Shard merchandise

The official shop brings together souvenirs and keepsakes inspired by The Shard and its London skyline views.

  • Shard models: Pick up miniature versions of the building, including hand-painted and gold models.
  • Keyrings and magnets: Small, affordable keepsakes that are easy to pack into your luggage.
  • Stationery: Notebooks and other paper goods featuring The View from The Shard branding.
  • Clothing: The range includes Shard-themed apparel and selected collaborations.
  • Bags and accessories: Tote bags, bottles and other practical items feature across the current collection.
  • Food and gifts: Shard-branded chocolates, biscuits and other edible gifts are available in the retail range.

The Shard shops and stores

There are two different shopping experiences worth separating: the official The View from The Shard shop and the Retail Arcade at Shard Quarter.

The View from The Shard shop

  • What it is: The official retail store for The View from The Shard, selling souvenirs, gifts, clothing, stationery, accessories and London-themed products.
  • What you'll find: Shard models, keyrings, magnets, notebooks, bags, clothing, food gifts and selected London-themed merchandise. The current online collection also includes Paddington Bear products and collaborations with designers.
  • Where it is: The shop is associated with the visitor attraction at Joiner Street, London SE1 9QU. The attraction's entrance is separate from The Shard's office and restaurant entrances.
  • Best for: Official The Shard souvenirs, gifts and keepsakes.

The Retail Arcade

  • What it is: A ground-level retail area connecting London Bridge Underground Station with The Shard and the wider Shard Quarter.
  • What you'll find: The current retail directory includes itsu, Superdrug, Three Wheels Coffee, Konditor, Ross Watch Repairs and WYE, alongside other retail units.
  • Where it is: The Retail Arcade, Shard Quarter, London SE1 9BZ, directly along the pedestrian route between London Bridge Underground Station and The Shard.
  • Best for: Coffee, food, beauty and health products, phone accessories, watch repairs and everyday purchases rather than dedicated Shard souvenirs.

Can you shop for The Shard merchandise online?

Yes. The View from The Shard now operates an official online merchandise store, with categories including souvenirs, clothing, bags, homeware, stationery, keyrings and food and drink.

This is particularly useful if you didn't have time to shop during your visit or want to send a Shard-themed gift to someone elsewhere.

  • Souvenirs: Models, magnets and keyrings.
  • Clothing: Shard-themed jumpers and other apparel.
  • Bags: Tote bags and other practical accessories.
  • Stationery: Notebooks and gift sets.
  • Homeware: Shard-inspired items for the home.
  • Food & drink: Shard-branded chocolates and confectionery.
  • London gifts: Products featuring recognisable London characters and themes.

Tips for shopping at The Shard

  • You don't need to shop only for souvenirs: The nearby Retail Arcade has practical shops and food outlets for everyday needs.
  • The official shop is different from the Retail Arcade: One focuses on The View from The Shard merchandise, while the other serves the wider Shard Quarter.
  • Check availability before visiting: Specific products, prices and collections can change throughout the year.
  • Shopping and viewing are separate: Buying something from the Retail Arcade does not give access to The View from The Shard.
  • You can shop online: The official merchandise store provides another way to browse and purchase The View from The Shard products.

Frequently asked questions about The Shard shop

The official retail offering is associated with The View from The Shard, while the Retail Arcade is a separate public shopping area. If you're visiting specifically to shop, check the attraction's current access arrangements before travelling.