Go City London city cards are your smartest shortcut to exploring one of the world's most storied capitals without the ticket-queue stress or budget surprises. Two distinct pass types are available: the London Pass (a day-based pass) and the Go City London Explorer Pass (an attraction-based flexible pass), each tailored to a different travel style. They unlock access to 100+ of London's top attractions, from the Tower of London to The View from the Shard bundled under one digital pass.
Go City is the world's largest provider of tourist passes, with over 7.5 million active users and approximately 700,000 passes sold annually across 31 cities. The Go City app carries a 4.7-star rating, and thousands of Go City London Pass reviews on TripAdvisor and Trustpilot show high overall satisfaction, especially for value and ease of use.
Go City offers two types of city cards for London, each built around a different approach to sightseeing. Whether you prefer the flexibility of picking attractions one by one or packing London's highlights into a few packed days, there's a pass for your pace.
Overview: An attraction-based pass where 1 credit equals 1 attraction visit. Choose from 2, 3, 4, 5, 6, or 7 attractions from a list of 100+ options across London.
Who is it for: Ideal for relaxed explorers, frequent visitors to London, or travellers on longer stays who want to pace out their sightseeing without feeling rushed. Perfect if you know exactly which bucket-list spots you want to tick off rather than trying to see everything.
Savings: Save up to 55% compared to buying individual tickets; the more attractions you choose, the better the per-attraction value.
Pass duration options: Choose 2, 3, 4, 5, 6, or 7 attraction credits at the time of purchase.
Validity period: Once purchased, the pass is valid for 1 year before first use. After visiting your first attraction (activation), the pass is valid for 30 days to use your remaining credits.
What's in it: Entry to your chosen number of attractions from 100+ options, including iconic landmarks, museums, river cruises, bus tours, guided experiences, and outdoor adventures.
Key advantages:
Book the pass here: London Explorer Pass by Go City
Overview: A day-based sightseeing pass where you choose a duration (1–10 consecutive days) and gain access to attractions for that duration.
Who is it for: Best suited for first-time visitors to London and travellers with tightly scheduled, attraction-packed itineraries, especially those who want to visit multiple sights each day.
Savings: Save up to 50% compared to buying individual attraction tickets.
Pass duration options: Choose from 1, 2, 3, 4, 5, 6, 7, or 10 consecutive days.
Validity period: The pass is valid for 1 year from purchase before first use. Once activated at your first attraction, consecutive calendar days count down from that point.
What's in it: The London Pass gives access to 1005+ attractions, including premium must-sees like Tower of London, London Eye, St. Paul’s Cathedral, and more.
Key advantages:
Book the pass here: The London Pass® by Go City
London's top sights are stunning, but they aren't cheap. Tower of London tickets run £34.95; Westminster Abbey costs £31; and a visit to The Shard can set you back over £30. Go City London attractions bundled into a single pass means the savings compound quickly: visit three or four high-ticket spots and you've already recouped the cost of the pass.
Visiting London for the first time? Figuring out which Go City London attractions to prioritise and then tracking down tickets for each is a logistical headache. The London Pass and Explorer Pass both come with the Go City app, which offers pre-built itineraries, maps, and attraction tips so you can spend less time planning and more time exploring.
In the classic London Pass vs Go City Explorer Pass debate, the answer is: it depends on your pace. Power tourists heading to London for 3-5 days will get maximum value from the day-based London Pass by packing in as many sights as possible. Slower travellers will love the Go City London Explorer Pass, which lets them choose 2–7 specific attractions over 30 days without time pressure.
No printing, no queuing at ticket offices, no frantic last-minute bookings. Both passes sync to the Go City app, and once loaded, the app works offline. At most attractions, a simple QR code scan is all you need for entry.
Available on: London Explorer Pass & London Pass
Available on: London Explorer Pass & London Pass
Available on: London Explorer Pass & London Pass
Available on: London Explorer Pass & London Pass
Planning ahead for a few key attractions ensures you won't miss London's most in-demand experiences. Here's everything you need to manage your itinerary like a pro.
Must-book attractions (reservation required):
How to book via the Go City app:
Walk-in options (no advance booking needed):Many of London's best-loved sights welcome Go City pass holders as walk-ins. Head straight to Tower of London, Westminster Abbey, Tower Bridge, St. Paul's Cathedral, Shakespeare's Globe, Royal Observatory Greenwich, London Transport Museum, and City Cruises Thames River Pass without pre-booking – though at peak times, Tower of London may ask you to wait briefly for the next available slot.
Decide between the Go City London Explorer Pass (attraction-based, 2–7 attractions, 30 days) and the London Pass by Go City (day-based, 1–10 days, 100+ attractions). Pick based on your trip length, sightseeing pace, and which Go City London attractions matter most to you.
Buy your pass online. After purchase, download the free Go City app and sync your pass using the code in your confirmation email. Note: syncing does not activate the pass.
Your pass activates the moment you redeem it at your first attraction. For the Explorer Pass, your 30-day window begins here. For the London Pass, your consecutive day count starts after visiting the first attraction.
At most attractions, simply show your QR code in the Go City app for instant entry. Check the app for any attractions marked "Reservation Required" and book those time slots in advance – the app provides direct booking links.
The Go City London Pass is worth it, provided you plan to visit at least 4 high-cost attractions. A single day visiting Tower of London, Westminster Abbey, and The View from The Shard would cost over £95 individually; the right pass can bring that down significantly. The value increases the more you visit.
In the London Pass vs Go City Explorer Pass comparison, the key distinction is flexibility vs. density. The London Pass is day-based (1–10 consecutive days) and suits packed itineraries with multiple daily visits. The Go City London Explorer Pass is attraction-based (2–7 credits over 30 days) and suits relaxed travellers or those making targeted visits. Both are operated by Go City and accessed via the same app.
No – neither the London Pass nor the Go City London Explorer Pass includes London Underground (Tube) or bus travel. Travellers should purchase an Oyster Card or use contactless payment for public transport separately. You can also use the Hop-on Hop-off bus tour as a transport option instead of getting a separate travel card.
Some Go City London attractions require advance time-slot reservations – including The View from The Shard, The London Eye, Madame Tussauds, LEGOLAND Windsor, and Up at The O2. Check the Go City app for the "Reservation Required" label on each attraction. Many popular sights – including Tower of London, Westminster Abbey, and Tower Bridge – accept walk-ins.
Both passes are valid for 1 year from the purchase date before activation. Once you visit your first attraction, the clock starts: the London Pass counts consecutive calendar days (1–10 days depending on your chosen duration), while the Go City London Explorer Pass gives you 30 days from first use to redeem your remaining attraction credits.
Entry benefits vary by attraction. At some venues, Go City pass holders join a dedicated or expedited queue, which is faster than the standard ticket purchase line. However, the pass does not guarantee skip-the-line access at every attraction. Early arrival at busy sites like the Tower of London is the best way to beat the crowds.
London Explorer Pass by Go City: Choose 2 to 7 Attractions
The London Pass® by Go City: Access to 100+ Attractions
