London’s paid attractions add up quickly, so a city card is often the simplest way to see more while keeping your budget and planning under control. Instead of buying individual tickets for icons like the Tower of London, Westminster Abbey, river cruises, and Hop-on Hop-off buses, a Go City London Card bundles many of these experiences into one product with potential savings of up to around 50% versus separate tickets when used well.
For first‑timers keen to see the headline Go City London attractions, this combination of bundled savings, app‑based convenience, and skip‑the‑ticket‑queue entry at many venues makes a city card a strong starting point for trip planning.
Go City offers two main products in London: the London Pass by Go City (a day‑based, “all‑inclusive” style pass) and the Go City London Explorer Pass (a flexible, credit‑based pass for a set number of attractions). With the London Pass, you choose a duration (1–10 days) and visit as many included attractions as you can within that period, while the Explorer Pass lets you pick a fixed number of credits (for example, 2–7 attractions) that you can use over a longer validity window, typically up to 30 days from first use, depending on the exact product.
Both passes are delivered digitally and can be stored in the Go City app, so you activate them by visiting your first attraction and then scan your phone for entry at participating venues. Across these two products, Go City London attractions usually include major landmarks such as the Tower of London, Westminster Abbey, St Paul’s Cathedral, Tower Bridge, The View from The Shard, Hop-on Hop-off bus tours, Thames river cruises, palaces, museums, stadium tours, and more. This guide focuses on those top inclusions to help you decide which Go City London attractions to visit.
The Tower of London is one of the strongest reasons travellers cite for buying a pass, thanks to high gate prices and the must‑see Crown Jewels. With either the Explorer or London Pass by Go City, you can join Yeoman Warder (Beefeater) tours, explore the medieval towers, and still have time to fit in another nearby highlight like Tower Bridge in the same day.
Suggested time: 2.5–3 hours.
Included in: Explorer Pass & London Pass
Westminster Abbey is the setting for royal coronations and many royal weddings, with intricate Gothic architecture and centuries of British history around every corner. Forum posts often recommend pairing it with a walk past Big Ben and the Houses of Parliament, then using your pass for another central attraction or river cruise later in the day.
Suggested time: 1.5–2 hours
Included in: Explorer Pass & London Pass
Kensington Palace offers royal apartments and exhibitions in leafy Kensington Gardens, while Hampton Court Palace (a short trip outside central London) presents Tudor kitchens, the famous maze, and riverside grounds. Many Go City London attractions line‑ups include one or both, and travellers often use them to balance city sightseeing with a slower, more regal day out.
Suggested time: 1.5–2 hours
Included in: Explorer Pass & London Pass
This Covent Garden favourite dives into the story of London’s buses, trams, and the Tube through vintage vehicles, colourful posters, and hands‑on exhibits that kids and adults both enjoy. It is included on many Go City London attractions line‑ups and sits close to plenty of other central sights, making it easy to bundle into a busy day in the West End.
Suggested time: 1.5–2 hours.
Included in: Explorer Pass & London Pass
In Greenwich, you can stand astride the Prime Meridian line at the Royal Observatory and explore maritime history aboard the Cutty Sark, a beautifully restored nineteenth‑century tea clipper. These Go City London attractions pair well with a boat ride along the Thames to or from central London, giving you a mix of science, history, and skyline views in one outing.
Suggested time: 3–4 hours for both, including walking between sights.
Included in: Explorer Pass & London Pass
Located in North London, the Royal Air Force Museum showcases historic aircraft, interactive displays, and moving stories about aviation and the RAF. It tends to be quieter than central attractions, making it a good pick if you’ve already ticked off the big names and want something more off‑beat on your Go City itinerary.
Suggested time: 2-3 hours
Included in: Explorer Pass & London Pass
A Thames river cruise is frequently recommended in reviews as a relaxing way to connect neighbourhoods like Westminster, Tower, and Greenwich while still “sightseeing” en route. On many Go City products, you can use a dedicated City Cruises Thames River Pass or similar inclusion to hop on and off boats along the river, pairing iconic views with efficient transport between Go City London attractions.
Suggested time: 1-2 hours
Included in: Explorer Pass & London Pass
A day on a Hop-on Hop-off bus lets you loop past dozens of landmarks with live or audio commentary, hopping off at stops like Buckingham Palace, Trafalgar Square, and the Tower of London. Many forum users treat this as a “Day 1” orientation activity when using the London Pass by Go City, combining it with one or two interior visits from their pass to maximise the value of that first day.
Suggested time: 1.5–3 hours
Included in: Explorer Pass & London Pass
LEGOLAND Windsor is a LEGO‑themed family park near Windsor, with more than 55 rides, shows, and attractions spread across zones like LEGO City, NINJAGO World, Pirate Shores, and Knights’ Kingdom. Kids can drive mini cars, tackle water rides, and zoom on coasters like The Dragon while exploring huge brick‑built models and interactive play areas designed mainly for families with children under 12.
Suggested time: 4-5 hours
Included in: Explorer Pass only
Chessington World of Adventures in Surrey combines a theme park, zoo, and SEA LIFE aquarium, offering more than 40 rides and attractions plus over 1,000 animals. Families rate it for its mix of gentle rides and bigger coasters, themed lands like World of Jumanji, and the chance to pair safari‑style animal encounters with classic theme‑park fun in a single day out.
Suggested time: 4-5 hours
Included in: Explorer Pass & London Pass
Wembley is one of the world’s most iconic stadiums, famous for the 1966 World Cup Final, major UEFA matches, and huge concerts like Live Aid. On a behind‑the‑scenes tour, you step into the England changing rooms, walk the players’ tunnel, go pitch‑side, and climb to the Royal Box to lift a replica FA Cup while exploring exhibitions on the stadium’s history.
Suggested time: 1.5–2 hours
Included in: Explorer Pass & London Pass
At Stamford Bridge in Fulham, the Chelsea FC Stadium Tour combines classic behind‑the‑scenes access with a dedicated museum celebrating the club’s evolution since 1905. Guided tours typically include the home dressing room, press room, players’ tunnel, dug‑out, and pitch‑side photo spots, before you explore trophies, memorabilia, and interactive exhibits in the museum.
Suggested time: 1–1.5 hours
Included in: Explorer Pass & London Pass
The Shard’s viewing platforms offer sweeping panoramic views over London, especially striking around sunset on clear days. Space is limited and time‑slot booking is common, so many travellers recommend locking in this reservation soon after purchasing your pass to avoid disappointment.
Suggested time: 1.5–2 hours including time for security, lifts, and photos.
Included in: Explorer Pass & London Pass
The London Eye is a giant cantilevered observation wheel on the South Bank, offering 360‑degree views over landmarks such as Big Ben, Westminster Abbey, Buckingham Palace, St Paul’s Cathedral, The Shard, and Tower Bridge. Each slow‑moving capsule gives you time to take photos, orient yourself in the city, and enjoy the skyline from 135 metres above the Thames.
Suggested time: 1.5 hours
Included in: Explorer Pass & London Pass
It tends to be worth it if the included attractions match your wish‑list and you can realistically fit in at least two or more paid visits on the days you use the pass, especially for high‑ticket sights like the Tower of London and The Shard.
The London Pass by Go City works on consecutive calendar days with unlimited included visits, while the Explorer Pass gives you a fixed number of attraction credits you can redeem over a longer period, which many travellers prefer for slower itineraries.
Two big attractions plus one lighter experience (like a cruise or bus tour) is comfortable, with three intensive visits in a day feeling very full, especially once you factor in queues, security, and travel time.
Yes, several popular experiences such as The View from The Shard, certain walking tours, and some family attractions require advance time‑slot bookings for passholders, so it is wise to secure these soon after purchasing your pass.
Generally, Go City products focus on attraction entry and experiences rather than everyday transport, so public transport is usually not included and you should plan to use contactless or an Oyster card alongside your pass.
You can typically store the pass in the Go City app or as a mobile ticket and scan your phone at participating attractions; printing is usually optional but can be a useful backup if your battery is unreliable.
Yes, child pricing is available on many Go City London products, and some attractions admit younger children for free or at reduced rates, but you may still need to book separate tickets for certain headline experiences, so always check the age rules in advance.
You cancel unused passes within a specified window often around 30 days from purchase provided you have not activated them, so review the refund policy at checkout if flexibility is important to you.
Yes, attractions such as the Tower of London, Westminster Abbey, St Paul’s Cathedral, river cruises, Hop-on Hop-off buses, and The View from The Shard are among the key inclusions, though line‑ups can evolve over time.
If you have seen the big museums and landmarks, a Go City product can still work for you by focusing on more niche tours, cruises, stadium visits, and out‑of‑centre experiences, but you should cross‑check the remaining attractions you want against the pass price to be sure it still adds up.
The London Pass® by Go City: Access to 100+ Attractions
London Explorer Pass by Go City: Choose 2 to 7 Attractions