Squid Game: The Experience Tickets

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Participants in a Squid Game experience in London, crouching near a giant doll.


























































Squid Game: The Experience | Netflix-Inspired Gameplay

Step into the thrilling world of Netflix's global phenomenon at Squid Game: The Experience in London. This immersive, live-action game show brings the iconic series to life, allowing you to compete in a series of high-stakes challenges against other players. From the surreal, meticulously designed sets to the tense atmosphere, this is your chance to see if you have the nerve and skill to make it to the end and be crowned the winner of your session.

What to expect at Squid Game: The Experience

Participants enjoying Squid Game The Experience in Sydney with iconic doll in background.
Participants engaging in Squid Game The Experience in Sydney.
Mysterious figure holding card with symbols at Squid Game: The Experience in Sydney.
Participants engaging in Squid Game The Experience in Sydney.
Participants enjoying the Squid Games experience in London.
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Step inside the Squid Game universe

The experience is brought to life with incredibly detailed sets, impressive visuals, and a gripping soundtrack that will make you feel like you’ve stepped onto the real-life TV set.

Journey into the games

Put your nerve, strategy, and luck to the test as you play your way through five iconic games directly from the show, including Red Light, Green Light, Marbles, and the Glass Bridge.

Compete for the winner's prize

Your actions and game performance will be tracked on a real-time leaderboard, with the ultimate goal of being crowned the winner of your session.

More than just a game

The experience blends immersive theater with cutting-edge technology, creating a high-stakes, adrenaline-fueled adventure that’s perfect for fans of the show and thrill-seekers alike.

Explore the Night Market

After the games, decompress in the Korean-inspired Night Market. Here you can buy exclusive merchandise, enjoy themed food and drinks, and take memorable photos.

Things to know before booking your Squid Game: The Experience tickets

  • Book in advance: Booking Squid Game: The Experience tickets online and in advance is highly recommended, as sessions often sell out. With a timed entry ticket, you can skip the long queues and head straight to the check-in point.
  • Standard entry vs. VIP: Standard tickets give you access to the games and the Night Market. VIP tickets, on the other hand, offer a more premium experience with a Squid Game poster, complimentary soft drinks, and 20% discounts at the retail store.
  • Timed entry: You must book a specific time slot for your visit. It's crucial to arrive at least 15 mins before your scheduled entry time. Late entry may not be permitted.
  • Accessibility: The venue is wheelchair accessible. However, please be aware that the Memory Steps game cannot be accessed or played by wheelchair users.
  • Ages and sessions: The experience is suitable for all ages, but parental discretion is advised due to the physical nature of some games. Starting September 1, 2025, sessions starting from 6pm onwards are for adults only (ages 16+).

Which Squid Game: The Experience ticket is best for you

Standard ticket

Duration: 60 mins of gameplay

Why go for it?

  • It is the most affordable way to experience the high-stakes games from the hit Netflix show.
  • It includes entry to the thrilling games and the lively Night Market.
  • It is perfect for first-time players and fans looking for an authentic and fun experience.

Recommended tickets:

  • Standard Entry Ticket

VIP ticket

Duration: 60 mins of gameplay

Why go for it?

  • It includes 20% discounts at the retail store, complimentary soft drinks, and a special Squid Game poster.
  • It's the ultimate way to enjoy the experience, offering extra comfort and exclusivity before and after your games.

Recommended tickets:

  • VIP Entry Ticket

What to do at Squid Game: The Experience

Main dormitory

Your journey begins in the dormitory room, where players from the show were housed. The set design is incredibly detailed, making it the perfect photo opportunity to kick off your experience.

Red Light, Green Light

The most infamous game is brought to life under the watchful eye of the terrifying Young-hee doll. The stakes are high as you try to cross the finish line without being eliminated.

Memory Steps

Test your memory and courage on the high-tech Glass Bridge. You must recall the correct six-square sequence to make your way across without falling.

Marbles

This is not your typical marbles game. You must strategically throw your metal boule as close as possible to the target ball while trying to knock your opponents' boules away.

Round and Round

In this fast-paced challenge, you'll need to make sure you land on the correct shape before the signal ends. Quick thinking and fast feet are the keys to survival.

Night Market

After the games are over, you can relax in the vibrant and neon-lit Night Market. This area features Korean-inspired food and drinks, exclusive merchandise, and plenty of photo opportunities.

Plan your visit to Squid Game: The Experience London

Daily: 11am to 8pm

Best time to visit: For a less crowded experience, consider visiting during a weekday morning or afternoon session. Weekend and evening sessions tend to be more popular and have more people.

Address: Immerse LDN, ExCel Waterfront, London, E16 1XL | Find on Maps

  • By Tube: Elizabeth line 
    Nearest station: Custom House station

  • By train: Docklands Light Railway 
    Nearest station: Custom House station

  • By bus: 147, 241, 474, 300, and 325
    Nearest stop: Custom House Station

  • By Cable Car: IFS Cloud Cable Car 
    Nearest dock: Royal Docks

  • By car: Via A1203
    Nearest parking: ExCel London

Facilities:

  • Lockers: Lockers are available for rent on a first-come, first-served basis for small bags and coats.
  • Toilets: Restrooms are available on-site.
  • Food and drink: The Night Market offers a variety of themed food and drink options, including snacks and cocktails.

Accessibility:

  • Wheelchair access: The venue is wheelchair accessible. However, please note that the Memory Steps game is not accessible to wheelchair users. 
  • Flashing lights and sounds: The experience may also use strobe lights and loud noises. 
  • Additional requirements: If you have specific accessibility needs, it is recommended to contact the venue directly before booking your Squid Game: The Experience visit.
  • You must arrive at least 15 mins prior to your ticketed time. Late entry may not be permitted.
  • All sessions after September 1, 2025, from 6pm onwards are for adults only (16+). 
  • Under-15s must be accompanied by an adult.
  • Food and drinks are not allowed inside the game areas.
  • Large bags, suitcases, and strollers are not permitted inside the experience.
  • The venue is a cashless site, so be prepared to pay with a credit or debit card.

The Night Market at Squid Game: The Experience offers a delicious array of Korean-inspired street food and snacks. You can enjoy everything from classic Korean dishes to unique themed cocktails and drinks to toast your game.

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Visitor tips

  • Make your face-scan photo count: In the first room, you will undergo a face scan to appear on the leaderboard. You only get one shot at this, so make it a good one, or at least make sure you’re visible; standing on tiptoes helps! Avoid wearing loose hair or hats that obscure your face. 
  • Tactical play over impulse moves: Pause and strategise, especially for games like Memory Steps or Marbles, rather than diving in headfirst.
  • Brace for downtime in the Memory Steps challenge: There is a lot of waiting around, especially if you’re one of the first to finish the challenge, and you’ll have to wait for all the other players to complete the challenge.
  • Enjoy a scenic walk before your arrival: The route to the venue via Custom House station offers a pleasant waterfront walk, with great photo opportunities; not just inside, but also outside amid the iconic signage and set dressing.
  • Make the most of the Night Market: After the games, don’t leave right away! The Korean-inspired Night Market features themed snacks, soju-infused cocktails, merch stalls, and set-photo ops. Budget time (and maybe a little extra cash) to chill afterward to make the outing more memorable.
  • Aim for the evening after 6pm: From September 1, 2025 onwards, sessions at 6pm and later are adult-only (16+). If you're looking for a less family-centered group and a more competitive vibe, book a post-6pm slot. It’s likely to feel less chaotic and more intense.

Frequently Asked Questions about Squid Game: The Experience tickets

How long does the experience last?

The games portion of the experience lasts approximately 60 mins. You are welcome to stay and enjoy the Night Market for as long as you like afterward.

Are there any age restrictions?

The experience is suitable for all ages, but all guests under 15 must be accompanied by an adult. Sessions post 6pm, September 1, 2025 onwards are for adults aged 16 and over.

Can I get a refund if I can't make my session?

Refunds are generally not available, but you may be able to change your ticket time for a fee. Please check the ticket provider's terms and conditions for details.

Do I have to watch the show to enjoy the experience?

No, you do not need to have watched the show to enjoy the experience. The games are self-contained, and the rules are explained. However, fans of the show will appreciate the attention to detail in the set design and the themes.

How long does the experience last?

The games portion of the experience lasts approximately 60 mins. You are welcome to stay and enjoy the Night Market for as long as you like afterward.

Is there a real cash prize for the winner?

No, there is no real cash prize. The winner of each session earns bragging rights and the satisfaction of being the last one standing.

Is the experience scary?

The experience is designed to be thrilling and tense, but it is not intended to be scary in a horror-style way. It's an adrenaline-filled game that focuses on competition and strategy.

Can I play alone, or do I need a team?

You can purchase an individual ticket. You will be assigned to a team when you arrive, but the experience is a mix of individual and team-based challenges. It can be a great way to meet new people!

What is the Night Market?

The Night Market is a themed social space that is open before and after your game. It is a place to get Korean-inspired food and drinks, purchase exclusive merchandise, and take photos.

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