The O2 shopping experience | Outlet Shopping, the O2 Shop & more

The O2, located on the Greenwich peninsula in southeast London, is more than just a cutting-edge indoor arena. It is essentially a sprawling entertainment complex with an 11-screen theater, a bowling alley, and a nightclub, as well as 26 pubs, cafes, and restaurants. The O2 is also a great place to shop your heart out. Read on to find out all the best places to shop at The O2.

The O2 shopping experience

Outlet Shopping at The O2

Outlet Shopping at The O2 boasts an impressive roster of over 60 of the industry's greatest names in fashion and lifestyle. Adidas, Calvin Klein, Levi's, Nike, Next Outlet, Guess, Jack & Jones, and Tommy Hilfiger are among the brands available at Outlet Shopping at The O2.

The O2 Shop

The O2’s passionate and knowledgeable crew will be on hand to show you all the greatest bargains at this new technology discovery center. They can also educate you on how to use your smartphone more effectively, with advice on everything from snapping photos to downloading useful apps.

Top shops for accessories

If you are at The O2, you must check out the multitudes of outlets at the venue for accessories like shoes, clothes, shades, and more.

Henry Richards

Henry Richards is a multi-brand watch store located at The O2, offering a curated selection of luxury brands including BOSS, Emporio Armani, Michael Kors, and Daniel Wellington. It's the ideal place to find the perfect timepiece to complement your look.

Claire's

Claire's believes in the power of self-expression and is a global brand dedicated to helping every girl feel special and powerful. Express your unique style through an extensive collection of jewelry, hair, cosmetics, and fashion accessories for all ages.

Nike

At Nike, the ultimate goal is to bring inspiration and innovation to every athlete in the world. Step into a Nike Factory Store and experience a premium shopping environment designed for athletes of all ages.

Sunglass Hut

The objective of the Sunglass Hut outlet is to be the best shopping and inspiration destination for top brands, the newest trends, and exclusive styles of high-quality fashion and performance sunglasses.

Top shops for beauty & health

The O2 is known for its shopping outlets, many of which are from world-renowned brands. Top beauty and health-focused outlets at The O2 include:

Beauty Outlet

Beauty Outlet at Outlet Shopping aspires to be the go-to destination for all the newest on-trend beauty products, including Clarins, Elizabeth Arden, Max Factor, Revlon, W7, and Rimmel.

Fragrance Shop

Welcome to the Fragrance Shop, a unique retail experience where you can explore a curated collection of over 400 fragrances. Step into the world of scent with friendly experts with extensive knowledge and unique training to ensure a personalized shopping experience for you.

The Body Shop

The Body Shop believes that its products can be a force for good by providing high-quality, nature-inspired skincare, body care, hair care, and make-up that is ethically and sustainably created.

The Cosmetics Company Store

The Cosmetics Store, as part of the Estee Lauder Companies, offers award-winning luxury skincare, cosmetics, and fragrance items from a range of prominent brands such as Estee Lauder, Clinique, and MAC.

Top shops for confectionaries

Shopping can be tiresome, especially when there are so many premium brands to explore at The O2. These confectionery outlets at The O2 are sure to get you back to shopping with their delicious offerings.

Hotel Chocolat

Hotel Chocolat, a luxury British chocolatier and cacao producer, is on a mission to make you happy by offering you delectable chocolate. Hotel Chocolat combines the pleasure of fine chocolate with the sustainability of cacao farming.

Lindt

Lindt has been committed to creating the tastiest chocolates in the world since 1845. The Lindt Chocolate Shop is the UK's largest in-store offering of Lindt products and the ideal destination for finding the best chocolate present or treat.

Whittard of Chelsea

Walter Whittard first opened his doors on Fleet Street with a modest yet revolutionary philosophy, 'buy the best'. The franchise has since grown many folds. The O2 outlet of the Whittard offers the very best in the world of confectionery.

WHSmith

WHSmith is one of the UK's leading retailers, and you'll find a fantastic selection at their The O2 location. Browse through a wide variety of books, magazines, stationery, cards, games, and gifts. Whether you're looking for a new read or a last-minute souvenir, you'll find it here.

Top shops for fashion

While on a visit to The O2, one of the most striking aspects that will catch your attention is the array of top fashion brands that have set up shop at this magnificent venue. Here are the top fashion outlets at The O2:

Calvin Klein

Calvin Klein Underwear, the world's premier designer underwear brand for men and women, is known for its modern elegance, allure, and cutting-edge designs. The O2 outlet’s continually inventive concepts promise great fit and quality.

Tommy Hilfiger

Tommy Hilfiger has been providing top styling, craftsmanship, and value to customers all around the world since 1985. Tommy Hilfiger is known all over the world as the epitome of high-quality, classic American fashion with a cool twist.

Guess

GUESS is all about sultry, daring, and forward-thinking clothing and accessories. With an unmistakably fashionable eye for detail, this is an all-American aesthetic. GUESS also lets you explore and embrace sustainability.

Levi's

Since 1873, when company founder Levi Strauss and Jacob Davis invented and patented riveted clothing, the Levi’s® brand has been the epitome of classic American style and cool. It’s no wonder that Levi’s® jeans have become the most recognizable and imitated clothing in the world.

Top shops for footwear & sports

London is a city of many sports. It is, therefore, natural that footwear and sportswear would form a big part of the city’s shopping ecosystem. Unsurprisingly, The O2 has some of the top global footwear brand outlets.

Adidas

The Adidas brand has a long and storied history in sports. Adidas' objective is to be the top sports brand in the world by creating the best sports products and distributing them at premium outlets like the one at The O2.

Dune

Dune London is a global leader in inexpensive luxury footwear and accessories for women and men. The O2 Dune London store has it all, from luxurious heels for every occasion to modern classics, elegant casuals, and must-have trends.

Asics

Asics has developed some of the most supportive and performance-enhancing shoes and clothing on the market, thanks to its research methodology and close partnership with professionals. The O2 store offers a selection of Asics’ top products.

Skechers

For men, women, and children, Skechers offers the best assortment of inexpensive lifestyle and fitness footwear. You can choose from a wide range of styles, including the most cutting-edge athletic, casual, fashion sneakers, fashionable sandals, and boots.

Frequently Asked Questions about shopping at The O2

The O2 offers a diverse shopping experience with a variety of outlets ranging from fashion and accessories to beauty, health, confectionery, and sports.