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How to visit Twist Museum
Ways to explore: All tickets, including combos, include timed self-guided entry to immersive illusion rooms and interactive installations at your own pace.
What’s included: Every entry ticket includes access to all exhibits, installations, and zones, plus a personalised 3D hologram image to take home as a digital keepsake.
Additional access: There’s no extra access beyond the standard museum experience. Some combo tickets pair the Twist Museum with Madame Tussauds or Frameless for a broader interactive London experience.
Queues & access: Timed slots reduce walk-up uncertainty, but popular installations and photo rooms can still have short waits during busy periods.
When to book: Weekends, holidays, and rainy afternoons fill up fastest. Visit on a weekday morning around opening during the off-peak season for the calmest experience.
Good to know: Most visits take 60–90 minutes. The museum is wheelchair accessible, but some tilted or sensory-heavy rooms may feel disorienting.
Best upgrade: Choose a combo ticket with Madame Tussauds or Frameless London if you want a fuller half-day plan while saving compared to separate bookings.
Entry to all Twist Museum exhibits, illusion rooms, installations, and hologram experiences, plus access to all 4 Frameless galleries and photo experience
Twist: free cancel up to 24 hrs; Frameless: non-refundable
Combines two immersive visual attractions in one booking with over 3 hours of interactive experiences
Entry to all Twist Museum exhibits, illusion rooms, installations, and hologram experiences, plus Madame Tussauds access with themed zones, rides, and 150+ wax figures
Free cancellation up to 24 hrs
Adds entry to one of London’s most popular attractions, with celebrity encounters and immersive experiences.
What to expect at Twist Museum?
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Enter London’s illusion playground
Step in from Oxford Street into an interactive museum built around perception, colour, sound, and perspective. Your ticket includes access to more than 80 illusion-based exhibits spread across themed rooms designed for hands-on exploration, photos, and immersive experiences.
Play with perspective
The early rooms ease you into the experience with classic visual tricks like the Ames room and upside-down spaces. Stand on marked spots to distort size and gravity, creating photos that look impossible until you rotate your camera roll later.
Mirrors, colour, and infinity
As the route continues, rooms become more immersive. Walk through the Infinity Corridor, experiment inside the Kaleidoscope Room, and experience Life Without Colour, where familiar objects suddenly appear completely stripped of colour and depth.
The most disorienting stretch
Midway through the visit, the Vortex Tunnel and Sound Lab shift from visual illusions to sensory ones. The spinning tunnel creates the feeling of movement beneath your feet, while audio experiments demonstrate how easily sound can reshape perception.
Pause for the photo moments
Many exhibits are designed for interaction, so expect short waits at the most popular photo markers during late mornings and weekends. Most visitors spend around 60–90 minutes inside, with timed entry helping reduce long queues outside.
End your day beyond Twist Museum
After the final exhibits and hologram experience, you’ll exit back onto Oxford Street near Soho and Regent Street. Combo tickets with Frameless or Madame Tussauds London can easily turn the visit into a longer half-day outing.
Things to know before booking your Twist Museum tickets
Booking window
Twist Museum tickets are usually available until shortly before entry, especially on weekdays. Weekends, school holidays, rainy afternoons, summer, and late December dates tend to sell out earlier.
Online booking gives you a better choice of timed slots and can sometimes cost less than walk-up entry during busy periods.
Entrances & flow
There is one main public entrance at 248 Oxford Street. Mobile or printed tickets are scanned at the reception desk before entering the exhibition route.
Entrance waits are usually around 5–15 minutes and can reach 15–30 minutes during busy periods.
What’s included
Standard entry includes access to all illusion rooms, interactive exhibits, installations, and a personalised 3D hologram image. Most visitors spend 60–90 minutes inside.
Food, drinks, transport, and guided tours are not included. This is a single-entry experience with no re-entry after exit.
Ways to explore
All current Twist Museum tickets are self-guided, allowing you to move through the exhibits at your own pace and spend longer in selected rooms or photo areas.
Combo tickets pair the Twist Museum with Frameless London or Madame Tussauds London. Each attraction uses separate entrances and timed entry systems.
Policies
Children under 15 must be accompanied by an adult. Children aged 0–3 can enter free under the current venue policy.
The museum is wheelchair accessible, but some tilted floors, mirrors, dark spaces, and sensory-heavy rooms may affect visitors with balance or sensory sensitivities.
Explore Twist Museum
Plan your visit to Twist Museum
Visitor tips
Head to the Kaleidoscope Room and Infinity Corridor earlier in your visit; these usually become the busiest photo areas by midday.
In the Ames Room, keep your camera aligned with the marked viewing spot, or the size illusion quickly breaks.
For the best upside-down photos, match the room’s orientation while posing and rotate the image afterwards on your phone.
In the Vortex Tunnel, focus on the fixed walkway instead of the spinning walls to reduce dizziness while crossing.
The Sound Lab works best when nearby rooms are quieter, so try it earlier before larger crowds build inside the museum.
Stand near the centre of the Infinity Corridor when taking photos; off-angle shots weaken the endless-hall illusion.
If you want cleaner photos with fewer people in the background, weekday morning slots are usually the calmest.
Frequently asked questions about Twist Museum tickets
Yes, booking ahead is strongly recommended because entry is timed and popular weekend, holiday, and rainy-day slots can fill up. Walk-up visitors may face higher on-door prices, a wait, or less choice of entry times.
Twist Museum uses timed entry. Arrive close to your selected slot, because late arrivals may need to wait for the next available space if staff can fit them in.
For most visitors, the standard timed-entry ticket is the best choice, as the current assortment mainly focuses on general admission. If you want a bigger London attractions day, choose a combo ticket that pairs the Twist Museum with Frameless London or Madame Tussauds under a single booking.
Not all tickets are flexible. Cancellation or rescheduling rules are set in the booking terms shown at checkout, so check those before paying if your dates, flights, or weather plans may change.
Plan on single entry. Once you leave the experience, re-entry is not automatically included, so use the lockers first and schedule food, shopping, or longer breaks before or after your visit.
Most visits take about 60–90 minutes. Photo-heavy groups can take a little longer, but many visitors finish in under 90 minutes, so it works best as one stop in a wider Oxford Street day.
Weekday mornings and later off-peak slots are usually calmer. Saturdays, school holidays, and rainy afternoons tend to feel busier, which matters most if you want unhurried photos in the most popular rooms.
Last entry is usually 1 hour before closing. If you want the full experience, avoid the last slot of the day rather than cutting it tight.
Yes, standard entry covers the core illusion route, including the headline rooms and photo setups the venue promotes. You don’t need a separate must-see upgrade to access the main experience.
Yes, rooms such as the Ames Room, mirrored installations, and vortex-style spaces are part of the standard route. Only separately advertised event-format experiences should be treated as outside standard admission.
Yes. Food, transport, and any separately advertised event-format experiences are not automatically included with standard entry. If you see adults-only evenings or special programming, book those specifically rather than assuming regular admission covers them.
Not in the current listed entry ticket. The standard visit is self-guided, and staff may help explain setups or take photos, so check the product description first if guided or audio support matters.
The current listed entry ticket does not include an audio guide. Most labels and explanations are in English, but the experience is highly visual, so many visitors can still follow the main ideas.
Twist Museum is generally described as step-free and family-friendly, but some rooms use tilted floors, mirrors, and low lighting. A compact stroller or carrier is easier, and visitors with specific access needs should confirm details directly.
Yes, photography is a core part of the visit, and many setups are designed for it. Be ready to wait briefly at the most popular spots, and avoid bulky equipment unless the product description specifically allows it.
Not always. If you’re sensitive to motion, vertigo, or visual disorientation, some tilted or spinning-style rooms may feel intense. You can still visit, but it helps to move through those spaces quickly or skip them.
More reads
Ames Room
One of the museum’s signature illusion spaces, this forced-perspective room makes visitors appear dramatically larger or smaller depending on where they stand. It’s also one of the busiest photo stops on the route.
Access: Included with standard entry
Immersive Upside-Down Room
This gravity-flip installation turns furniture and interiors upside down, creating surreal pose-based photos that only make sense once rotated afterward on your phone. Step inside if you want some of the museum’s funniest and most shareable photos.
Access: Included with standard entry
Kaleidoscope Room
The Kaleidoscope Room is where mirrors and shifting coloured lights create an immersive reflection chamber designed for slower exploration and photography. It’s one of the museum’s most visually intense spaces, with reflections multiplying endlessly around you.
Access: Included with standard entry
Vortex Tunnel
The Vortex Tunnel surrounds you with a rotating outer cylinder that creates the powerful illusion of the ground shifting beneath your feet, even though the walkway itself remains completely stable. Walk slowly and use the handrails, as the spinning visuals can feel surprisingly disorienting.
Access: Included with standard entry
Sound Lab
This interactive audio zone focuses on hearing rather than sight, using sound stations and headphones to demonstrate directional and pitch-based illusions. Less flashy than the mirror rooms, it highlights how easily sound can distort perception.
Access: Included with standard entry
Infinity Corridor
Mirror-lined walls transform this short passage into what feels like an endless hallway stretching far beyond the museum itself. It’s one of the clearest spatial illusions inside the Twist Museum and a favourite quick photo stop.
Access: Included with standard entry
Opening hours: Monday to Thursday: 10am - 7:30pm; Friday and Saturday: 10am - 9pm; Sunday: 10am - 7pm.
Last entry: Usually 1 hour before closing.
Visit duration: Most visits take approximately 60–90 minutes.
Seasonal changes: Opening hours may vary during school holidays and public holidays.
Peak season: Summer holidays, weekends, rainy afternoons, and late December usually see the biggest crowds and longest waits at popular photo rooms.
Low season: For fewer crowds and easier photo-taking, visit on weekday mornings during school terms, especially between January and March.
Lockers: Free lockers are available for coats, bags, and smaller personal belongings.
Restrooms: Toilets and baby-changing facilities are available on site.
Shop: An on-site shop sells souvenirs, games, books, and illusion-themed merchandise.
Food options: Drinks and snacks are available from vending machines. However, there are no cafés or restaurants on site.
Pushchairs: Pushchairs must be left in the designated buggy park outside the exhibition space.
Luggage: Large suitcases and multiple bags cannot be accommodated in lockers.
Wheelchair access: The venue is wheelchair accessible.
Inside layout: All exhibits are arranged across one level.
Accessible restrooms: Accessible toilets are available on-site.
Service animals: Service animals are welcome inside the museum.
Visual effects: Some exhibits contain flashing lights that may affect photosensitive visitors.
Hearing access: Most exhibits are accessible for deaf visitors because the experience is primarily visual.
Carer tickets: Visitors with access needs can receive a free carer ticket with valid documentation.
Photography: Photography and filming are encouraged throughout the museum.
Tripods: Tripods are not allowed inside exhibition spaces.
Food and drinks: Food is not permitted inside the exhibition area.
Children: Visitors under 15 must be accompanied by an adult.
Pushchairs: Pushchairs are not allowed inside the exhibition route.
Dive into illusions and finish your visit with a personalized 3D hologram keepsake of the day.
Everything you get: Get access inside the venue, including entry and use of every interactive exhibit, plus time at the photo area where staff capture a personalized 3D hologram image for you to download and share after your visit. Stay as much time as you like before ending your visit.
Why choose this: Fit this visit into your London day in around 60 to 90 minutes, leaving plenty of time for more sights.
You can cancel these tickets up to 24 hours before the experience begins and get a full refund.
Free cancellation
Book now without paying anything. Cancel for free if your plans change.
Book now, pay later
Explore at your pace
Looking for more than just illusions?
A standard Twist Museum ticket is great for a quick interactive visit—but combo tickets turn it into a bigger day out. Pair it with Madame Tussauds London for celebrity fun or with Frameless for another immersive visual experience. You’ll experience more of London’s top interactive attractions while saving compared to separate bookings.
Combos
Combo (Save 3%): Frameless London Immersive Art Experience & Twist Museum Entry Ticket
What to bringFrameless London + Twist Museum
Ensure your entry tickets and ID are on hand for a smooth experience.
What’s not allowedFrameless London + Twist Museum
Smoking and outside food & drinks are not permitted on this experience.
Frameless London
Sharp metallic objects, alcohol, drones, large luggage, smoke bombs, fireworks, glass bottles, illegal substances, vaping, rollerblades, scooters, e-scooters, skateboards, and tripods are not permitted on this experience.
Your pets are not permitted on this experience.
AccessibilityFrameless London + Twist Museum
This experience is accessible to wheelchair users.
For your convenience, guide dogs are welcome to join you.
Guests with accessibility needs are entitled to a free carer ticket with valid documentation.
Frameless London
This experience is accessible to strollers/pram users.
For your convenience, elevators and ramps are available throughout the venue.
Twist Museum
Strollers must be left in the designated buggy park and are not allowed inside exhibition spaces.
Additional informationFrameless London
Available facilities: restroom and baby-changing rooms
Twist Museum
The museum is open daily from 10am–7:30pm (Mon–Thu), 10am–9pm (Fri–Sat) & 10am–7pm (Sun).
Last entry is 1 hour before closing.
Visit duration is approximately 60–90 minutes.
Children under 15 must be accompanied by an adult.
Combo (Save 3%): Twist Museum and Madame Tussauds London Advanced Entry Experience
Explore London’s iconic Madame Tussauds alongside the immersive Twist Museum in one bundled ticket, offering better value than booking separately.
What you get at Twist Museum: Entry with access to all interactive illusion rooms and exhibits, plus a personalised 3D hologram image to take home.
What you get at Madame Tussauds London: Entry to Madame Tussauds with access to 150+ lifelike wax figures, explored at your own pace.
Why this combo works: Enjoy two very different, highly photogenic London experiences in one booking. Both attractions are hands-on and photo-focused, keeping the experience dynamic while saving compared to separate tickets.
You can cancel these tickets up to 24 hours before the experience begins and get a full refund.
Free cancellation
Explore at your pace
Dive into illusions and finish your visit with a personalized 3D hologram keepsake of the day.
Everything you get: Get access inside the venue, including entry and use of every interactive exhibit, plus time at the photo area where staff capture a personalized 3D hologram image for you to download and share after your visit. Stay as much time as you like before ending your visit.
Why choose this: Fit this visit into your London day in around 60 to 90 minutes, leaving plenty of time for more sights.
Inclusions
#
Entry to the Twist Museum
Create personalised 3D hologram image
Access to all interactive exhibits and illusion rooms
Exclusions
#
Guided tour
What to bring
Ensure your ID and entry tickets are on hand for a smooth experience.
What’s not allowed
Smoking and outside food and drinks are not permitted on this experience.
Accessibility
The venue is accessible to wheelchair users.
Strollers are not allowed inside the exhibition area and must be left in the designated buggy parking area during your visit.
Carers are eligible for a free carer’s ticket.
For your convenience, guide dogs are welcome to join you.
Additional information
Twist Museum is generally open daily from 10am - 7:30pm Monday to Thursday, with extended hours until 9pm on Fridays and Saturdays, and until 7pm on Sundays.
Last entry is one hour before closing.
The visit lasts approximately 60 - 90 minutes.
All child and infant tickets must be accompanied by a paying adult.
Children under 15 must be accompanied by an adult.
Toddlers aged 0 - 3 can visit for free.
You can cancel these tickets up to 24 hours before the experience begins and get a full refund.
What to bringFrameless London + Twist Museum
Ensure your entry tickets and ID are on hand for a smooth experience.
What’s not allowedFrameless London + Twist Museum
Smoking and outside food & drinks are not permitted on this experience.
Frameless London
Sharp metallic objects, alcohol, drones, large luggage, smoke bombs, fireworks, glass bottles, illegal substances, vaping, rollerblades, scooters, e-scooters, skateboards, and tripods are not permitted on this experience.
Your pets are not permitted on this experience.
AccessibilityFrameless London + Twist Museum
This experience is accessible to wheelchair users.
For your convenience, guide dogs are welcome to join you.
Guests with accessibility needs are entitled to a free carer ticket with valid documentation.
Frameless London
This experience is accessible to strollers/pram users.
For your convenience, elevators and ramps are available throughout the venue.
Twist Museum
Strollers must be left in the designated buggy park and are not allowed inside exhibition spaces.
Additional informationFrameless London
Available facilities: restroom and baby-changing rooms
Twist Museum
The museum is open daily from 10am–7:30pm (Mon–Thu), 10am–9pm (Fri–Sat) & 10am–7pm (Sun).
Last entry is 1 hour before closing.
Visit duration is approximately 60–90 minutes.
Children under 15 must be accompanied by an adult.
Toddlers aged 0–3 enter free of charge.
Inclusions
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Frameless London: Immersive Art Experience
Entry to Frameless London
Access to the 4 galleries: Beyond Reality, Colour in Motion, The World Around Us and The Art of Abstraction
Access to seasonal events and artist residencies (when open)
Access to gift shop, cafe bar and ‘Art of You’ photo experience
Twist Museum
Entry to the Twist Museum
Access to all interactive exhibits and illusion rooms
Create your own personalised 3D hologram image
Exclusions
#
Twist Museum
Guided tour
These tickets can't be cancelled or rescheduled.
Explore London’s iconic Madame Tussauds alongside the immersive Twist Museum in one bundled ticket, offering better value than booking separately.
What you get at Twist Museum: Entry with access to all interactive illusion rooms and exhibits, plus a personalised 3D hologram image to take home.
What you get at Madame Tussauds London: Entry to Madame Tussauds with access to 150+ lifelike wax figures, explored at your own pace.
Why this combo works: Enjoy two very different, highly photogenic London experiences in one booking. Both attractions are hands-on and photo-focused, keeping the experience dynamic while saving compared to separate tickets.
Inclusions
#
Twist Museum
Entry to the Twist Museum
Access to all interactive exhibits and illusion rooms
Create your own personalised 3D hologram image
Madame Tussauds London
Entry to Madame Tussauds London
Exclusions
#
Twist Museum
Guided tour
Madame Tussauds London
Food and drinks
Transportation
Personal expenses
Souvenirs
Guided tours
Gratuities
What to bring
Twist Museum
Keep your tickets ready on your phone for scanning at the entrance.
Madame Tussauds London
Bring a valid photo ID, as it may be requested at the entrance.
What's not allowed
Twist Museum
Outside food and drinks are not allowed inside the museum.
Smoking is strictly prohibited within the venue.
Madame Tussauds London
Large bags, suitcases, and oversized luggage are not permitted inside the attraction.
Pets are not allowed, except registered assistance animals.
Outside food and beverages are not permitted inside the venue.
Alcohol, drugs, and any form of intoxication are strictly prohibited on-site.
Flash photography, tripods, and professional filming equipment are not allowed in exhibition areas.
Accessibility
Twist Museum
The venue is fully wheelchair accessible.
Strollers must be left in the designated buggy park and are not permitted inside exhibition spaces.
Carers are eligible for a complimentary ticket.
Service dogs are welcome inside the museum.
Madame Tussauds London
Madame Tussauds London is fully wheelchair accessible, with ramps and elevators throughout the building.
Accessible restroom facilities are available on site.
Additional information
Twist Museum
Twist Museum is typically open daily from 10am–7:30pm (Mon–Thu), with extended hours until 9pm on Fridays and Saturdays, and 10am–7pm on Sundays.
Last entry is 1 hour before closing.
The experience usually lasts around 60–90 minutes.
All child and infant tickets must be accompanied by a paying adult.
Children under 15 must be accompanied by an adult at all times.
Toddlers aged 0–3 can enter free of charge.
Madame Tussauds London
Children under 2 years can enter free of charge but must hold a pre-booked ticket.
Guests under 16 must be accompanied by an adult aged 18 or older.
Disabled guests are charged standard admission, with one carer admitted free of charge.
A maximum of three wheelchairs is allowed inside the attraction at any one time.
Wheelchair access should be arranged in advance via the Madame Tussauds London website.
Pushchairs and buggies are not permitted inside the attraction and must be stored in the cloakroom.
You can cancel these tickets up to 24 hours before the experience begins and get a full refund.