The Van Gogh: The Immersive Experience London invites you to literally step inside the vibrant, emotional world of Vincent Van Gogh. This exhibition uses cutting-edge technology to transform static paintings into a dynamic, multisensory adventure. You won't find traditional artworks on display; instead, the art surrounds you through spectacular digital projections and atmospheric soundscapes. Get ready to connect with Van Gogh's genius on an entirely new level!
Why visit Van Gogh London Exhibit: The Immersive Experience
Step inside the canvas: Walk directly into Vincent Van Gogh's masterpieces as cutting-edge 360º digital projections completely surround you, bringing his art to life. Prepare to feel as though you've walked straight into The Starry Night or Sunflowers.
Unlock hidden stories virtually: Go on a unique virtual reality journey that transports you into eight of Van Gogh's famous paintings. This experience, available for purchase on-site, reveals the inspirations behind his works.
Sensory engagement: Engage with Van Gogh's works in a new, dynamic way. Enhanced by light and sound, the exhibition transforms static art into a moving experience that captivates all your senses.
Discover the artist's secrets: Delve into Van Gogh's life, his extensive work, and previously hidden artistic secrets through innovative digital displays.
Things to know before booking tickets to the Van Gogh exhibit in London
Online booking recommended: Purchase your Van Gogh London Exhibit: The Immersive Experience tickets online in advance to secure your preferred date and time slot, as the exhibition has timed entry. Plus, you get 40% off compared to on-site tickets.
What’s included:Your ticket allows you to experience the core immersive rooms with 360º projections of Van Gogh’s works and access various interactive displays that delve into the artist's life and inspirations. Your visit lasts approximately 90 mins and you can explore the exhibition independently at your own pace.
Timed entry: Please note that while we recommend you arrive in time for your time slot, the venue may allow entry up to 30 mins after your time slot. However, you may have to wait as per the venue’s crowd-control measures.
No original artworks: The exhibition features digital projections and a VR experience of Van Gogh's art, not original physical paintings.
VR Experience: While not included in your ticket, you can purchase tickets for the VR experience at the venue. The VR headsets are not recommended for those with magnetic hearing aids or with pacemakers.
Accessibility: The main immersive gallery and ground floor are wheelchair accessible, but the top floors are not. Prams and strollers are not permitted beyond the gift shop.
What to see at the Van Gogh Immersive London experience
The Main Gallery
Step into a vast space where Van Gogh's iconic masterpieces, like The Starry Night, Sunflowers, and Café Terrace at Night, come to life on massive screens that envelop every surface. Watch as brushstrokes animate, colours swirl, and familiar scenes move, creating a captivating journey through his artistic periods. The accompanying musical score enhances the atmosphere, drawing you deeper into his creative world.
The Virtual Reality experience
Go on a unique virtual reality journey titled A Day in the Life of the Artist in Arles, France. This VR segment transports you directly into eight of Van Gogh's most famous paintings. Discover the scenes and inspirations behind these works, gaining a new perspective on the landscapes and figures that shaped his artistic vision. This one-of-a-kind experience provides an intimate connection with the artist's world.
Interactive displays and creative studio
Beyond the main immersive room and VR, the exhibition features various interactive displays. These installations allow you to explore Van Gogh's life, his techniques, and the historical context of his art in an engaging way. Some exhibits, like the Interactive Sketching Stations, even offer a chance to test your own artistic skills, allowing you to create and display your Van Gogh-inspired artwork.
Plan your visit to Van Gogh London Exhibit: The Immersive Experience
Wednesday to Monday: 10am–6pm
Tuesday: Closed
Last entry: 6pm
Address: 106 Commercial Street, London E1 6LZ, United Kingdom | Find on Maps
By tube: District, Metropolitan, and Hammersmith & City lines Nearest station: Liverpool Street
By train: Elizabeth line Nearest station: Whitechapel and Liverpool Street
By bus: 47, 149, 388, A8 Nearest stop: Primrose Street, Liverpool Street, or Shoreditch High Street
By car: Via A3211 Nearest parking: Grey Eagle Street Car Park
Restrooms: Toilets are available on-site.
Gift shop: An official merchandise store is available at the end of the experience, offering unique Van Gogh-inspired items.
Seating: Seating areas are available within the main immersive gallery for visitors to relax and enjoy the projections.
Wheelchair accessibility: The exhibition is partially wheelchair accessible. The main immersive gallery and ground floor areas are accessible. However, due to building constraints, there is no access to the top floors.
VR experience: Visitors with magnetic hearing aids are advised against using VR headsets. Guests with pacemakers will not be able to participate in the VR component.
Carer tickets: The exhibition offers a free ticket for a person assisting a ticket holder with disabilities.
Pram/stroller Access: The exhibition is not pram accessible, with the exception of the gift shop.
Photography: You can take photos and videos, but flash photography is generally not permitted inside the main immersive gallery to avoid disturbing other visitors and the projections. Professional equipment and tripods are also not permitted.
Prams: The exhibition is not pram or stroller accessible, except for the gift shop area.
Prohibited items: Alcohol, cigarettes, e-cigarettes, outside food and drink, and anything that may disturb the other patrons are not allowed.
Noxy Brothers: The exhibition has partnered with Noxy Brothers, just across the street, offering an exclusive discount on orders when you show your Van Gogh Experience ticket.
Nearby restaurants:
Rosa's Thai Spitalfields: Modern Thai cuisine served in a compact, light, contemporary wood and whitewashed interior.
Bleecker Burger Spitalfields: Stylish restaurant serving a compact menu of New York-style burgers, fries, and shakes.
Brother Marcus Spitalfields: Brunch, Bloody Marys & Middle Eastern-inspired plates served in foliage-filled surrounds.
Brick Lane: Just a short walk away, Brick Lane is famous for its vibrant street art, independent shops, and numerous curry houses.
Spitalfields Market: Explore this historic market for unique goods, food stalls, and independent boutiques.
Tower of London & Tower Bridge: Iconic London landmarks are easily accessible via a short walk or public transport.
Museum of London Docklands: Discover the history of London's port, located a short DLR ride away.
Dennis Severs' House: A unique immersive historical experience nearby, offering a glimpse into 18th-century Huguenot silk weavers' lives.
Frequently Asked Questions about Van Gogh London Exhibit: The Immersive Experience tickets
It is a 360-degree digital art exhibition that uses cutting-edge projections, sound effects, and a unique virtual reality journey to immerse visitors in Van Gogh's masterpieces.
While a box office may be on site, it is highly recommended to book your tickets online in advance to secure your preferred date and time slot. Plus, you can save up to 40% on your tickets.
Your ticket will still be valid, but you may be required to wait until there is space in the following time slots.
Access to the VR experience is included only in VIP tickets. However, you can still buy tickets for the experience on-site.
Yes, the exhibition is designed to be enjoyable for all ages, with free entry typically for children aged under 4 when accompanied by an adult.
Most visitors spend between 60 to 90 mins exploring the entire exhibition, including the main immersive show and the VR experience.
No, Van Gogh: The Immersive Experience does not display any original physical artworks by Vincent Van Gogh; it uses digital projections to bring his art to life.
No cloakroom is provided, so visitors must carry all bags and items with them inside the exhibition. It is best to bring small, easy-to-carry bags.
There is no food or beverage available on-site, but you can find various third-party vendors nearby.
There is no dress code, but since the experience typically lasts around an hour, we recommend comfortable shoes and clothes.
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