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Visit Diagon Alley™ at Warner Bros. Harry Potter Studio London

All you need to know about visiting Diagon Alley™

"Welcome, Harry, to Diagon Alley. Here's where you get your quills and your ink, and over there all your bits and bobs for doing your wizardry."

Hagrid's booming words, echoing in the cobblestone streets, might have been directed towards a young wizard, but their magic extends to all who step into the cobbled streets. To the next big name in the wizarding world, here's all you need to know about Diagon Alley.

Oh, and don't forget, it's 'Diagon Alley' not 'Diagonally'!

Why visit Diagon Alley at Warner Bros. Harry Potter Studio?

diagon alley harry potter studio
  • Browse the wizarding shopping street: Peak through and explore the shops on Diagon Alley that have been featured in the Harry Potter movies.
  • Interactive experiences: Make a bank account at Gringotts Wizarding Bank, choose a wand at Ollivanders Wand Shop, or drink Butterbeer at the Leaky Cauldron.
  • See the set change on special occasions: Keep an eye out for special occasions and see how the set changes on Christmas as they reflect different scenes from the movies.

Diagon Alley™ highlights on your Warner Bros. Harry Potter Studio tour

Diagon Alley is a popular part of the Studio Tour, and it's easy to see why. It was, after all, the one-stop shop for every witch and wizard before a new semester began. Recreated within the sets are some of the most famous shops that you've probably read and dreamt about visiting. Here's a glimpse of what you can expect to see:

diagon alley harry potter studio

Gringotts Wizarding Bank

The Gringotts Wizarding Bank, complete with its goblin guards and dragon-drawn carriage entrance, is sure to impress. Gringotts is where wizards store their money. This is where Harry discovers his parents left him a considerable sum, mostly gold.

diagon alley harry potter studio

Ollivanders Wand Shop

It is here that Harry acquires his first-ever wand. And just like him, you might experience the magic of a wand choosing you, just like Harry! Ron's wand in the fourth year and Neville's in the sixth also likely come from Ollivander's. You can also learn why Ollivander disappeared.

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Flourish and Blotts

Flourish and Blott's Bookstore is so stuffed with spell books that it needs magic to keep its shelves upright. This magical bookstore boasts shelves upon shelves of fantastical tomes, including Quidditch Through the Ages and Fantastic Beasts and Where to Find Them.

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Madam Malkin's Robes for All Occasions

Here, you'll find Hogwarts robes in all sizes, ready to take you to your first term at the School of Witchcraft and Wizardry. Here, Harry encounters Draco. Harry and Hermione cross paths with Narcissa Malfoy and Draco at this shop in Harry Potter and the Half-Blood Prince.

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Quality Quidditch Supplies

Admire the gleaming Nimbus 2000 and Firebolt broomsticks on display, and imagine yourself soaring through the sky during a Quidditch match. Harry fantasizes about visiting Quality Quidditch Supplies, and the Firebolt he gets at Christmas in The Prisoner of Azkaban was bought here!

leaky cauldron harry potter studio

Leaky Cauldron

Peek through the pub's doorway to see the bustling interior, where you gather for a Butterbeer. The Leaky Cauldron is the link between Diagon Alley and Muggle London. According to Mrs. Weasley in The Chamber of Secrets, if you name Diagon Alley as your destination on the Floo network, you end up here.




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Leadenhall Market

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The history of the set of Diagon Alley™

Throughout the films, the set of Diagon Alley saw several transformations. The street shown in the films is the result of thorough tweaking, tilting of whole buildings, shifting of walls, and relocation of storefronts since its inception. To use in Hogsmeade's village in Harry Potter and the Prisoner of Azkaban, some set pieces from Diagon Alley were also re-dressed. The initial plan for the streets shown in the movies drew heavily on both the Harry Potter series and Charles Dickens' descriptions of streets. Gringotts Bank, Flourish and Blotts, Mr. Mulpepper's Apothecary, and the dusty Ollivanders wand shop—the place where Harry's wand famously picked him—are all located on Diagon Alley. During shooting, over seventeen thousand wand boxes, each with its own label, were housed in the store.

Frequently Asked Questions about Diagon Alley™ at Warner Bros. Harry Potter Studio

Is it pronounced "Diagon Alley" or "Diagonally"?

It's pronounced "Diagon Alley"! Do not mix it up or you’ll end up in the dark side of the wizarding world, ‘Borgin and Burkes’ in Knockturn Alley. Kidding! Unfortunately, Knockturn Alley is not featured in the Warner Bros. Studio Tour London - The Making of Harry Potter, as a physical set or any related exhibit.

Can I choose my own wand at Ollivanders?

While you can't interact with the wands directly, there might be opportunities to experience a wand-choosing ceremony demonstration during your tour.

Can I buy anything from the shops?

Unfortunately, the shops on Diagon Alley are just sets and don't sell actual merchandise. However, there are numerous gift shops within the Studio Tour where you can buy Harry Potter souvenirs.

Are the shops decorated for different holidays like Christmas?

The sets are often updated to reflect different scenes from the films, which may include holiday decorations depending on the season.

Are there any special experiences available in Diagon Alley?

Keep an eye out for special events or activities that might be offered during your visit, such as wand combat demonstrations or Butterbeer tastings.