- A grand welcome to the New Year: Since 2003, the London Eye New Year fireworks display, orchestrated by Jack Morton Worldwide, has become the definitive way to usher in the new year.
- A symphony of light: Witness over 12,000 choreographed fireworks launch from the very base of the London Eye, perfectly synchronized with Big Ben's midnight chime.
- The thrilling countdown: The air crackles with anticipation as a precisely orchestrated countdown builds to midnight. The collective excitement of the crowd is palpable, adding to the atmosphere.
- London as your canvas: While spots like the South Bank, Victoria Embankment, Westminster Bridge, and The Shard offer prime views, the entire cityscape becomes a backdrop, creating an immersive, city-wide celebration.