Skip to main content‌

The complete guide to shopping at Madame Tussauds London

The Madame Tussauds London gift shop is the final stop on your visit, with souvenirs, celebrity merchandise, keepsakes and personalised mementos. Here’s what to buy, where the shop is, prices, and tips for shopping.

Visiting the Madame Tussauds London shop

The Madame Tussauds shop is located at the end of the visitor route, after the final exhibition areas and Spirit of London ride. Since it sits at the exit, you naturally pass through it before leaving the attraction.

The range combines Madame Tussauds-branded souvenirs with merchandise inspired by celebrities, films, superheroes and other popular figures featured inside. You can also purchase visit-related keepsakes and add-ons, including the official souvenir programme, wax hand and Large Souvenir Award. Current online prices list these at £5, £15 and £12 respectively, although prices can change.

For the most personal souvenir, the wax hand is the standout choice. The attraction describes it as a professionally crafted wax cast of your own hand, with the option to add it to your ticket before visiting. Wax Hands are not available for children under eight.

Madame Tussauds London merchandise

Official Madame Tussauds souvenirs

  • What’s available: Official souvenir programme, wax hand, Large Souvenir Award and other Madame Tussauds-branded keepsakes.
  • Timings: Open during Madame Tussauds London operating hours.
  • Location: At the exit, at the end of the visitor route.
  • Average price: From around £5; personalised and larger souvenirs cost more.

The souvenir programme is a particularly useful keepsake, covering the attraction’s zones, figure-making process, more than 200 years of history and Marie Tussaud’s story. The wax hand offers a more personal alternative, while the Large Souvenir Award works well as a novelty gift.

Celebrity and character merchandise

  • What’s available: Merchandise inspired by Marvel superheroes, Star Wars, music, film, sport and the Royal Family, alongside smaller souvenirs.
  • Timings: Open during Madame Tussauds London operating hours.
  • Location: Madame Tussauds London gift shop, at the exit.
  • Average price: Varies by item and collection.

Stock can change, so the exact celebrity and character merchandise available on your visit may vary. Look out for smaller gifts such as keyrings, magnets, mugs, postcards and collectibles if you want something easy to pack home.

London-themed souvenirs

  • What’s available: London and Madame Tussauds-branded magnets, mugs, postcards, keyrings and other small mementos.
  • Timings: Open during Madame Tussauds London operating hours.
  • Location: At the attraction exit.
  • Average price: Generally among the lower-priced souvenir options.

These are a practical choice if you want a simple reminder of your London trip without buying a larger or personalised item. They also make easy gifts for friends and family.

Shop online for Madame Tussauds merchandise

There does not appear to be a dedicated official Madame Tussauds London merchandise shop online at present. However, several souvenirs and visit add-ons can be purchased as part of the online ticket booking process. Current options include the Digital Photo Pass, official souvenir programme, Wax Hand and Large Souvenir Award.

If you already know you want a wax hand, photo package or award, check the online booking options before your visit, as these can be offered with advance-booking savings.

Frequently asked questions about Madame Tussauds shop

The shop is located at the end of the attraction, so you generally reach it only after following the visitor route through Madame Tussauds.