The unforgettable moment when Harry’s wand chooses him was filmed on this very set. The shop features over 17,000 hand-labelled wand boxes, creating the same mysterious, stacked atmosphere seen in Philosopher’s Stone, right where magic first truly found him.
What is the Diagon Alley Set at Warner Bros. Studio Tour London?
The Diagon Alley set at Warner Bros. Studio Tour London is the authentic, original filming set used throughout the Harry Potter film series. Walk down the famous cobbled street, peer into shopfronts like Ollivanders Wand Shop, Scribbulus, and Eeylops Owl Emporium, and explore Gringotts Wizarding Bank.
Where is it located?
The Diagon Alley set is situated within the second soundstage of the Warner Bros. Studio Tour London, located in Leavesden. It is positioned toward the end of the tour, following the Gringotts Wizarding Bank and Creature Effects sections.
How to access?
Diagon Alley is a featured set inside the Warner Bros. Studio Tour London. It cannot be visited as a standalone street in central London—entry is included with official Studio Tour admission tickets. Choose from timed-entry tickets or convenient round-trip bus transfers from central London.
Things to know before booking Harry Potter Diagon Alley tickets
- Included access: You do not need a separate ticket for Diagon Alley; it is part of the general admission to the Studio Tour.
- One-way flow: There is a strict no-reentry policy. Once you exit the Diagon Alley section to move toward the scale model of Hogwarts, you cannot turn back.
- Terrain: The ground is made of authentic cobbled stones and features a slight gradient. Visitors with mobility aids or strollers should navigate with care as the surface is uneven.
- Atmospheric lighting: The set uses cinematic, low-light effects to mimic the mood of the films. If you have visual impairments, allow extra time for your eyes to adjust.
Why Diagon Alley is a must-see at the Studio Tour
Top highlights to see on Diagon Alley
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Ollivanders Wand Shop
See where the wand chose Harry. The shop is packed with thousands of unique boxes, designed to look centuries old with layers of "set dust."
Weasleys’ Wizard Wheezes
A 20-foot-tall storefront packed with magical mischief. Look up to see the giant animated Weasley mannequin tipping his hat to passersby.
Gringotts Wizarding Bank
Marvel at the grand marble pillars and the ornate facade of the wizarding world’s only bank, complete with goblin-guarded doors.
The Leaky Cauldron
This cosy pub set acts as the gateway between worlds. You can admire the dark wood interiors and the courtyard entrance that transitions Muggles into the alley.
Flourish and Blotts
Peer through the windows at stacks of magical tomes and textbooks, including props used in Gilderoy Lockhart’s book-signing scene.
Madam Malkin’s Robes for all occasions
Recreating the fitting room where Harry first met Draco, this shop displays intricate Hogwarts uniforms and elegant wizarding robes tailored for the cast.
Quality Quidditch Supplies
A sports lover's dream, featuring full Quidditch gear, broomsticks (including the Nimbus 2000), and house uniforms.
Magical menagerie
Peer into windows filled with Pygmy Puffs and owls. This lively set features animatronic elements and colourful cages, capturing the bustle of students picking their pets.
Potage’s Cauldron Shop
This shop showcases the "utilitarian" side of the alley, with stacks of pewter cauldrons in every imaginable size.
Mr. Mulpepper’s Apothecary
A darker corner of the set filled with hand-labelled jars containing dried roots, strange powders, and glowing "potions."
Moments from the films recreated here
Photo spots to look out for
Ollivanders Wand shop entrance
Pose outside the curved windows of Ollivanders, where wand boxes line the shelves behind you. It’s the spot where Harry’s wand chose him, making it a must-capture moment for fans.
Architectural highlights of Diagon Alley
Know before you go
Diagon Alley follows the general Studio Tour hours, typically opening at 9:30am and closing between 8pm and 10pm depending on the season.
Warner Bros. Studio Tour London, Studio Tour Drive, Leavesden, WD25 7LR.
Non-commercial photography is highly encouraged! Flash is permitted, but tripods and professional filming equipment are not.
To get the best photos of the street without crowds, try to book the earliest morning time slot or one of the final slots of the evening.
Frequently asked questions about Harry Potter Diagon Alley
It is a full-scale, walkable production set used throughout the film series, recreated for fans to explore the wizarding world's famous shopping district.
It was used for most scenes, though it was significantly expanded and rebuilt for later films like The Half-Blood Prince.
You can see Ollivanders, Weasleys’ Wizard Wheezes, Gringotts Bank, Flourish and Blotts, Madam Malkin’s, Quality Quidditch Supplies, and the Magical Menagerie.
Most shops are facades designed for exterior filming, though you can walk into the entrance area of Ollivanders and the grand hall of Gringotts.
Yes, the set is dressed with original screen-used props, including over 17,000 hand-labelled wand boxes and original screen-used props, like Extendable Ears, magical textbooks, and authentic product packaging designed by the art department for background detail.
The specific wand used in that scene isn’t displayed in Ollivanders, but other hero wands from the films can be seen in the nearby wand room at the end of the tour.
Yes, several shop signs and window props include references to wizarding lore and even names of crew members hidden in the fine print, like wand boxes labelled with cast and crew surnames.
Yes, the giant mannequin above Weasleys’ Wizard Wheezes is animated. It slowly lifts and lowers its hat in a loop, adding a bit of motion to the colourful set.
Many of the stones are the same materials used during filming and were relaid exactly as they appeared on set. Some were recast or reinforced for long-term visitor use.
They are built to full scale but use clever perspective tricks. Many buildings lean inward or are built on curves to make the street feel more magical and visually distorted on camera.
While you cannot enter the shops or touch the props, many windows feature subtle animatronic effects and rotating displays.
No, the shops on the set are facades. However, a large gift shop at the end of the tour sells many of the items seen in the windows.
No, Knockturn Alley is a separate set that is occasionally featured during special Dark Arts seasonal events.
It is recommended to allocate 20–30 minutes to properly appreciate the signage and hidden details in the windows without rushing.
It is located toward the end of the tour in the second soundstage, immediately following the Creature Effects and Gringotts Bank sections.
Yes, but the cobbled surface is uneven. The staff can assist or suggest the smoothest path through the set.
