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The complete guide to shopping at the Tower of London

The Tower of London's official shops are filled with souvenirs inspired by Britain's royal history, from Crown Jewels-themed gifts to books and collectibles. Here's where to shop, what to buy, and whether you can purchase your favourite items online.

Visiting the Tower of London shop

Beefeater guiding a group at the Tower of London during the VIP after-hours tour.

Shopping is part of the Tower of London experience, with official stores operated by Historic Royal Palaces offering merchandise inspired by the fortress's history and collections. Browse Crown Jewels-inspired jewellery, raven-themed souvenirs, history books, children's toys, stationery, homeware, and seasonal gifts designed exclusively for the Tower. The largest shop is conveniently located near the visitor exit, while smaller retail points appear along the route, making it easy to pick up souvenirs without retracing your steps. Every purchase also helps support the conservation and care of Historic Royal Palaces.

Tower of London shops

Main Tower shop

The Tower's largest retail space offers the widest range of official merchandise, including Crown Jewels-inspired jewellery, books, homeware, stationery, children's toys, collectibles, and classic London souvenirs. It's the best place to shop before leaving the attraction.

  • Timings: During Tower of London opening hours
  • Location: Inside the ticketed grounds, close to the main visitor exit
  • Average price: £5–£60 per item

White Tower retail point

This smaller shop specialises in merchandise inspired by the White Tower's collections, including medieval armour, kings and queens, military history, ravens, books, children's activity kits, and compact keepsakes perfect for easy carrying.

  • Timings: During Tower of London opening hours
  • Location: Along the White Tower visitor route within the ticketed area
  • Average price: £4–£35 per item

Beefeater Shop

Dedicated to the Tower's iconic Yeoman Warders, this shop stocks Beefeater-themed clothing, accessories, mugs, magnets, and souvenir gifts inspired by one of Britain's most recognisable ceremonial traditions.

  • Timings: During Tower of London opening hours
  • Location: Within the Tower of London visitor route
  • Average price: £4–£35 per item

Ravens Shop

Browse a playful collection of raven-inspired souvenirs, plush toys, books, stationery, ornaments, and novelty gifts celebrating the legendary birds said to protect the Tower and the monarchy.

  • Timings: During Tower of London opening hours
  • Location: Within the Tower of London visitor route
  • Average price: £4–£35 per item

Crown Jewels Shop

This elegant gift shop showcases jewellery-inspired keepsakes, luxury gifts, books, ornaments, and royal souvenirs influenced by the magnificent Crown Jewels displayed inside the Tower.

  • Timings: During Tower of London opening hours
  • Location: Near the Crown Jewels (Jewel House)
  • Average price: £6–£45 per item

Jewel House Shop

Located close to the Jewel House exit, this shop offers commemorative gifts, history books, royal-themed souvenirs, and collectible keepsakes inspired by the Crown Jewels exhibition.

  • Timings: During Tower of London opening hours
  • Location: Near the Jewel House within the ticketed area
  • Average price: £5–£40 per item

Shop online for Tower of London merchandise

If you don't have enough luggage space or simply want to browse at your own pace, you can shop online through the Historic Royal Palaces store. The online collection includes jewellery, books, homeware, children's gifts, seasonal collections, and exclusive Tower of London souvenirs that can be ordered before or after your visit.

Shop online: Historic Royal Palaces Tower of London collection

Frequently asked questions about Tower of London shops

The main on-site shop is located inside the ticketed area, so you'll need a valid Tower of London admission ticket to access it.

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Essential visitor information for the Tower of London

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Explore the Crown Jewels, White Tower, Bloody Tower, ravens, and battlements before you go, so you can prioritize time beyond the shops.

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