Shopping is part of the Tower of London experience, with official stores operated by Historic Royal Palaces offering merchandise inspired by the fortress's history and collections. Browse Crown Jewels-inspired jewellery, raven-themed souvenirs, history books, children's toys, stationery, homeware, and seasonal gifts designed exclusively for the Tower. The largest shop is conveniently located near the visitor exit, while smaller retail points appear along the route, making it easy to pick up souvenirs without retracing your steps. Every purchase also helps support the conservation and care of Historic Royal Palaces.
The complete guide to shopping at the Tower of London
The Tower of London's official shops are filled with souvenirs inspired by Britain's royal history, from Crown Jewels-themed gifts to books and collectibles. Here's where to shop, what to buy, and whether you can purchase your favourite items online.
Visiting the Tower of London shop
Tower of London shops
Main Tower shop
The Tower's largest retail space offers the widest range of official merchandise, including Crown Jewels-inspired jewellery, books, homeware, stationery, children's toys, collectibles, and classic London souvenirs. It's the best place to shop before leaving the attraction.
- Timings: During Tower of London opening hours
- Location: Inside the ticketed grounds, close to the main visitor exit
- Average price: £5–£60 per item
White Tower retail point
This smaller shop specialises in merchandise inspired by the White Tower's collections, including medieval armour, kings and queens, military history, ravens, books, children's activity kits, and compact keepsakes perfect for easy carrying.
- Timings: During Tower of London opening hours
- Location: Along the White Tower visitor route within the ticketed area
- Average price: £4–£35 per item
Beefeater Shop
Dedicated to the Tower's iconic Yeoman Warders, this shop stocks Beefeater-themed clothing, accessories, mugs, magnets, and souvenir gifts inspired by one of Britain's most recognisable ceremonial traditions.
- Timings: During Tower of London opening hours
- Location: Within the Tower of London visitor route
- Average price: £4–£35 per item
Ravens Shop
Browse a playful collection of raven-inspired souvenirs, plush toys, books, stationery, ornaments, and novelty gifts celebrating the legendary birds said to protect the Tower and the monarchy.
- Timings: During Tower of London opening hours
- Location: Within the Tower of London visitor route
- Average price: £4–£35 per item
Crown Jewels Shop
This elegant gift shop showcases jewellery-inspired keepsakes, luxury gifts, books, ornaments, and royal souvenirs influenced by the magnificent Crown Jewels displayed inside the Tower.
- Timings: During Tower of London opening hours
- Location: Near the Crown Jewels (Jewel House)
- Average price: £6–£45 per item
Jewel House Shop
Located close to the Jewel House exit, this shop offers commemorative gifts, history books, royal-themed souvenirs, and collectible keepsakes inspired by the Crown Jewels exhibition.
- Timings: During Tower of London opening hours
- Location: Near the Jewel House within the ticketed area
- Average price: £5–£40 per item
Shop online for Tower of London merchandise
If you don't have enough luggage space or simply want to browse at your own pace, you can shop online through the Historic Royal Palaces store. The online collection includes jewellery, books, homeware, children's gifts, seasonal collections, and exclusive Tower of London souvenirs that can be ordered before or after your visit.
Shop online: Historic Royal Palaces Tower of London collection
Frequently asked questions about Tower of London shops
The main on-site shop is located inside the ticketed area, so you'll need a valid Tower of London admission ticket to access it.
Yes. The official shops are operated by Historic Royal Palaces, and purchases help support the conservation and maintenance of the charity's historic palaces.
The official shops generally accept major credit and debit cards, along with cash payments in British pounds.
Small keepsakes such as magnets and stationery start at around £4–£5, while jewellery, collectibles, and premium gifts can cost £60 or more.
Historic Royal Palaces sells Tower of London collections online, which works well if you want more browsing time or don’t want to carry purchases around London.
Yes. Many official souvenirs, books, jewellery, and gifts are available through the Historic Royal Palaces online shop before or after your visit.
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Essential visitor information for the Tower of London
Learn opening hours, entry rules, accessibility notes, facilities, and practical planning details so you can build a smoother Tower of London visit.
What to see inside the Tower of London
Explore the Crown Jewels, White Tower, Bloody Tower, ravens, and battlements before you go, so you can prioritize time beyond the shops.
Plan a full day around the Tower of London
See how to pair the fortress with Tower Bridge, a Thames cruise, or nearby sights without rushing your visit or cutting shopping time short.
How to get to the Tower of London
Compare Tube, bus, river, and walking routes to the Tower of London, including the nearest station and the easiest approach for first-time visitors.
