The complete guide to shopping at the Tower of London

The Tower of London’s official shops stock Crown Jewels-inspired gifts, history books, children’s toys, and royal souvenirs. This guide covers what to buy, where the shops sit inside the fortress, online options, and practical visit details.

Visiting the Tower of London shop

Visiting the Tower of London shop

The Tower of London’s official shops form part of the visit rather than a separate add-on. Operated by Historic Royal Palaces, they stock Crown Jewels-inspired jewelry, raven souvenirs, royal homeware, history books, children’s toys, stationery, and seasonal gifts. The main shopping area sits near the visitor exit, while smaller retail points appear along the route, so you can browse without backtracking. Save time at the end of your visit if you want official merchandise tied directly to the Tower’s collections, stories, and ceremonial history.

Tower of London shops

Main Tower shop

This is the broadest merchandise stop on-site, with Historic Royal Palaces collections, Crown Jewels-inspired jewelry, books, stationery, mugs, children’s toys, and classic London souvenirs. It’s the best choice if you want one final browse before leaving the fortress.

Timings: During Tower of London visitor hours
Location: Inside the ticketed grounds, near the main exit route
Average price: £5–£60 per item

White Tower retail point

Small retail counters on the White Tower route focus on armor, kingship, ravens, and military history. They’re useful for a quick themed purchase, with books, replica-inspired gifts, children’s activity items, and compact souvenirs.

Timings: During Tower of London visitor hours
Location: Within the White Tower visitor route inside the paid area
Average price: £4–£35 per item

Historic Royal Palaces sells Tower of London merchandise online, making it easy to shop before or after your visit. You can browse Crown Jewels-inspired gifts, books, jewelry, homeware, and children’s items with more time than a quick on-site stop.

Shop online: Historic Royal Palaces Tower of London collection

Frequently asked questions about Tower of London shop/store or shopping near Tower of London

The main Tower retail spaces sit inside the ticketed fortress, so browsing them forms part of an admission visit rather than a separate street-side stop.

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Essential visitor information for the Tower of London

Learn opening hours, entry rules, accessibility notes, facilities, and practical planning details so you can build a smoother Tower of London visit.

View Visitor Information Guide

What to see inside the Tower of London

Explore the Crown Jewels, White Tower, Bloody Tower, ravens, and battlements before you go, so you can prioritize time beyond the shops.

View Inside Guide

Plan a full day around the Tower of London

See how to pair the fortress with Tower Bridge, a Thames cruise, or nearby sights without rushing your visit or cutting shopping time short.

View Day Trip Guide

How to get to the Tower of London

Compare Tube, bus, river, and walking routes to the Tower of London, including the nearest station and the easiest approach for first-time visitors.

View Getting There Guide